‘Feed Our Future’ is a new global cinema campaign by World Food Programme and aimed at stirring audience into action to tackle global hunger.
The campaign features a 60-second cinematic advertisement that is designed to encourage audience to download Share The Meal – the world’s first mobile app against global hunger.
The cinema advertisement was conceived by the advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co.
Share The Meal is an initiative of the United Nations World Food Programme (WFP) that works towards ending hunger. This initiative is a crowd-funding application that enables users to "share their meals" with children in need.
For More InformationVisit: www.sharethemeal.org
UFO Moviez India Ltd. is India’s largest digital cinema network and in-cinema advertising platform. As a medium offering advertisers the opportunity to reach their target consumers in a captive environment, UFO Moviez collaborates with the United Nations World Food Programme as the campaign’s official channel partner to reach a wide audience across India and bring the cause alive by ensuring that the message reaches maximum people with a reach in 3800+ screens across 1350 cities in India.
Cinema brings about social and cultural transition in society. In supporting the World Food Programme, UFO Moviez is making a significant and sustained effort to help minimize the impact of hunger by utilizing the power of the cinema medium to effectively engage the audience.
Share The Meal App raises funds to feed people and help build a world with zero hunger. Users can donate US$ 0.50 (or more) with a tap in our smartphone app, feeding one hungry child for a day. We call this "to share the meal". The United Nations World Food Programme receives the funds and provides the meals.
n the app, the users can track where their meals will go.
Words from the man behind the campaign - Sir John Hegarty
See Sir John talking about his inspiration behind the campaign and the role of cinema in delivering impactful messages.
UFO Moviez and the United Nations World Food join hands for #FeedOurFuture
Here is a trailer of the 60sec ad film that is running in UFO screens across the country.