The largest in-cinema advertising platform, with the power to impact almost 2.1 billion viewers annually through 3600+ screens across 1200+ cities. Two powerful channels, Prime screens and Popular screens help brands reach the urban heartland making us a
HIGH REACH, HIGH IMPACT ADVERTISING MEDIUM.
In the early 2000s, UFO Moviez revolutionized Indian cinema with its proprietary satellite based technology, which forever transformed the landscape of Indian Cinema leading to the revival of the cinema sector even while breaking the pattern of staggered releases and creating First Day - First Show opportunities across India, one blockbuster after another.
This democratization of the exhibition sector has made cinema into an equal experience for the whole country, making it an instant success with the youth and an audience that is already teased with pre-release teasers and trailers.
If there’s one place left, where people still look forward to watching advertisements, it is the cinema screens!
Therefore, when you advertise with UFO Moviez, you reach and impact a receptive and open-minded audience with ‘Skip’ less advertising; you make sound not noise, you connect not impose, via medium not tools, then you hypnotize,
not just advertise.
The UFO Moviez innovation driven DNA, empowers it to use technology and business intelligence to minimize content irrelevance by providing relevant content, to the relevant people, at the relevant time! With the same in mind, it recently launched NOVA Cinemaz, a purpose driven, asset-light franchisee model under UFO Moviez subsidiary, Valuable Digital Screens Private Limited (VDSPL).
It aims at creating an environment of content sufficiency to the running cinema infrastructures, as well as to provide a one stop solution to set-up local movie theatres through a standardized model both in terms of infrastructure and experience.
Club Cinema screens recently released films in clubs and community centers at private screenings, such as remote industrial townships, corporate auditoriums, and educational institutions, among others.
In order to improve transparency, accountability, and efficiency in movie screening, UFO Moviez has been marketing an electronic ticketing platform known as Integrated Media Pact, or IMPACT, in an exclusive arrangement with Impact Media Exchange Limited. It provides a satellite network for movie screenings and ticketing transactions, acting as a settlement exchange for relevant stakeholders.
In its pursuit to expand the scope of cinema from Urban Heartland to Rural Farmland, Caravan Talkies, a UFO Moviez initiative, a unique mobile van cinema, reaches far and wide, in media dark areas, making cinema accessible to 7000+ villages, free of cost, through its fleet of 114 vans.
Already a benchmark in rural activation for prominent brands in 13 Major states, it is indeed quite inviting for brands to tap into the untapped marketing terrain.
