ProCAT is a web-based platform to measure number of footfalls, and provide cinema advertisers with data-driven insights to make informed decisions to plan, review, update and evaluate their cinema ad campaigns. ProCAT encapsulates the advantages of programmatic advertising and applies it to the cinema medium for the first time.

It was extremely difficult for advertisers to obtain transparent data, such as admits and movie performance. There was no single source available to estimate the performance of a movie or provide an audience measurement tool. These are the gaps that ProCAT addresses

ProCAT helps advertisers plan campaigns to reach a specific audience set and has the capability to measure the performance of the campaign. Therefore, advertisers can measure the "cost per desirable contact" similar to programmatic digital ads. ProCAT also enables advertisers to compare multiple campaigns and determine which strategies worked most effectively.