ProCAT is a web-based platform to measure number of footfalls, and provide cinema advertisers with data-driven insights to make informed decisions to plan, review, update and evaluate their cinema ad campaigns. ProCAT encapsulates the advantages of programmatic advertising and applies it to the cinema medium for the first time.
Transparency for Advertisers & Media Planners
It was extremely difficult for advertisers to obtain transparent data, such as admits and movie performance. There was no single source available to estimate the performance of a movie or provide an audience measurement tool. These are the gaps that ProCAT addresses
Data Driven Cinema Planning
ProCAT helps advertisers plan campaigns to reach a specific audience set and has the capability to measure the performance of the campaign. Therefore, advertisers can measure the "cost per desirable contact" similar to programmatic digital ads. ProCAT also enables advertisers to compare multiple campaigns and determine which strategies worked most effectively.
Key Features
Ability to Plan Campaigns
Receive Instant Budget Estimate along with estimated reach and Cost Per Desirable Contact (CPC) using historic performances of similar movies
Choose from the entire screen universe including India’s largest Cine Media Platform. Filter even to a specific screens, by ticket prices, screen quality (as all are proxies to audience types/markets)etc.
Post Eval Reports
Weekly review of ongoing campaigns is possible. Empowers advertisers to course correct.
The audience measurement model is a robust platform even when compared to the reported box office admits by respective trade journals and analysts
Admits and collections can be sliced and diced by movie, language, markets and screen type.
Benefits
Empowers agency planners and marketers
An industry-first audience measurement tracker
Accurate footfalls can now be measured for cinema campaigns
Near-live review of campaign performance
Ability to make cinema investments as part of AV strategy
Automated execution
Guaranteed admits (pay as per delivery)
Data-driven cinema planning
Campaign delivery agnostic of movie performance
Helps faster initiation of campaigns
Increases effectiveness
Contact Information
Share contact information for individuals who can provide further assistance or answer any questions related to the Data Analytics Tool.
